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Strategic Brand ManagementA brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students

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doing nothing

It is a tale of love

The 20th anniversary edition of the multi-million copy bestseller

Yet the more she learns

Clinical high-yield content covers what you need to know for the USMLE

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such as the treatment of maxillary sinusitis

"A literary phenomenon

find peace within through an accessible mindfulness practice from the bestselling picture-book dream team that brought us I Am Yoga

and generic activities for use with a range of different topics

for Kell is the only man Service Chief Amelia Levene can trust to investigate the accident