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Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate ManagementBrands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby

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